Social Media Marketing 101

19 Feb 2019 9:30am

This workshop is being run as part of the ASBAS Digital Solutions Program.

Social media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step, but this workshop will teach you the ins-and-outs of posting, connecting, and managing your social media accounts.

Learn which social media platforms are best for finding your target audience, the intricacies of each channel for business, and how to increase brand loyalty and boost web traffic.

Here's a quick taste of some of the topics we'll discuss:

  • Why social media is important for small business
  • Which platforms will drive the most customers to your small business
  • Creating a content distribution strategy to maintain a consistent brand
  • Utilising social media management tools to schedule posts and analyse performance

This workshop is for small business owners who want to:

  • Learn about the various social media platforms (Facebook, Twitter, Instagram, etc)
  • Create and optimise social media profiles/pages for their small business
  • Walk away with practical knowledge and the confidence to use social media!

Register for this workshop to take advantage of social media and improve the online reach of your small business!

When: Tuesday 19 February, 9:30 am – 12:30 pm 

Where:  BizHub at Realm, Ringwood Town Square, 179 Maroondah Highway, Ringwood.  Eastland Parking information

Cost: Join the ASBAS Digital Solutions Program for a once-off fee of $55.

More information about the ASBAS Digital Solutions Program

The Australian Small Business Advisory Services (ASBAS) program provides low-cost, high-quality digital advisory services to small businesses across Victoria - and it’s coming to the City of Maroondah in 2019!

The program is being delivered in Maroondah by Melbourne Innovation Centre in partnership with Maroondah City Council.

What is included in the program?

The program supports your online business needs by offering the following:

1. Group workshops

Workshops are often the entry point into the program for small businesses. For a one-off fee, you can attend workshops in Melbourne’s East.

This program is a collaboration with Knox, Manningham, Monash, Whitehorse and Yarra Ranges. The Maroondah workshops are as follows:

  • Social Media Marketing 101, 19th February 2019, 9.30am to 12.30pm
  • Cyber Security for Small Business, 27th May 2019, 9.30am to 12.30pm
  • Boost Business with Facebook Advertising, 24th July 2019, 9.30am to 12.30pm
  • Engage Real Followers on Instagram, 18th September 2019, 9.30am to 12.30pm
  • Create Marketing Campaigns with Mailchimp, 13th November 2019, 9.30am to 12.30pm

*Please see the ASBAS Digital Solutions portal for the dates of the other workshops in Melbourne’s Eastern suburbs.

Participating in the intensive group workshops will provide the foundational knowledge you need to get the most out of your mentoring appointment.

2. Tailored mentoring

Mentoring is delivered one-on-one (2 hours per ABN) and will provide your small business with a Digital Needs Assessment and a Digital Engagement Plan. The mentoring appointment can be self-directed, so if you have questions or are seeking personal guidance with your online activities, this is your opportunity!

3. ASBAS Digital Solutions Portal

The online ASBAS Digital Solutions portal offers step-by-step learning to bridge the gaps in your business. These easy-to-follow lectures can be completed at your own pace, in your own time. The modules provide all the information you need to digitise your business.

4. Interactive webinars

Webinars will be added to the online Digital Solutions portal, providing additional opportunities for you to learn from experts.

How much does the program cost?

The ASBAS Digital Solutions program requires a single $55 payment, which grants you full access to all of the above outlined components of the program.

Are you eligible?

Does your business have less than 20 employees? Do you have an Australian Business Number (ABN)? If you’ve answered YES to both questions, you are eligible for the ASBAS Digital Solutions program.

How do you sign up?

Simply visit the ASBAS website and select your region as Victoria. You can then read more about the program and sign up by clicking the blue “Sign up” button.

Sign up here  

Once you’ve signed up and paid $55, you will receive a welcome email asking you to confirm your registration. Follow the prompts to confirm your email and password, and you will then have full access to the ASBAS Digital Solutions portal.

You will be able to access the online learning modules, as well as view and book upcoming workshops in Victoria, and book your mentoring appointment.

Get help about the ASBAS Digital Solutions Program

Please contact Melbourne Innovation Centre on (03) 9490 1402 or asbas@melbourneinnovation.com.au for more program information or assistance with registration.

 

Please contact BizHub if you would like assistance on 9298 4320.  

Privacy: The details provided by attendees will only be used by Maroondah City Council to complete registrations and to distribute information about future Council programs and events.
Photography: At all events, photos may be taken for future promotional purposes. If you do not want your photo published or to appear on our website or social media channels, please call the BizHub team on 9298 4320.
Program: Council makes every effort to ensure that the details of this program are accurate at the time of printing. Changes to the program may occur.

BizHub
Realm
Ringwood Town Square
179 Maroondah Highway
Ringwood VIC 3134